There’s a reason for the craze of applying powder makeup, it actually makes makeup stay longer. Sam of Real Techniques shows you how to create luxe, long-lasting looks with the Soft Powder Puff from the Real Techniques PowderBleu Collection.

Introducing PowderBleu, a new collection designed by Real Techniques with soft, synthetic, plush bristles specifically engineered to pick up and distribute powder. Perfect for setting loose powder, the Powder Puff sets your makeup into place for all day wear. Or hold the puff under your eyes to catch any fall out when applying eyeshadow. Inspired by the luxurious blue squirrel hair makeup brushes, PowderBleu has a luxe look that delivers- seamlessly layering on product without disturbing makeup underneath.